Celebrating its 15 years of trajectory, the company decided to renew its image in search of a more appropriate aesthetic to represent them. They lead the field with high-end clients such as Audi, BMW, Carolina Herrera, Dior, Giorgio Armani, Gucci and Lancôme, among others.
To reflect the prestige and excellence that characterize Global Target through an elegant and sophisticated logo, easily related to the great brands that are in its client portfolio, while maintaining a strong image and great presence. Part of the challenge, as in any redesign project, was to take care of the image generated throughout its history.
Past and present
The Global Target logo was practically the same from the beginning, with some minor changes.
Although the isotype (logo symbol) explicitly denoted part of the name, it was decided to give it a new approach that would provide greater distinction.
In order to avoid it becoming an alien logo to its connoisseurs, some characteristic lines were maintained, such as the differentiation between the two words.
Elegance and prestige
One of the most important changes was in the color palette. Orienting the new range towards warmer and less saturated tones, such as beige and cream yellow; simulating, between shines and reflections, the characteristics of a prestigious gold.
Black was subtly replaced by a dark gray, providing subtlety in contrasts, along with white; both elegant and practical applications.
One of the pillars of the company is the close relationship of trust and loyalty they develop with their customers. It was important to capture this in its image and the acronym Global Target made it possible.
It was achieved then, in an elegant and practical way, to generate a strong sense of union between both letters in a strong link; representing both parts of the relationship.
Imagotype, Isotype and alternative version
«« Business Card »»
Front and back
Design and die-cutting of everyday institutional stationery such as A4 folders, letterheads, envelopes and invoices, among others. They transmit professionalism, seriousness and fix the brand image in the clients.
A4 folder and letterhead
Instruction leaflet for internal use
Not all Visual Identity design is dedicated to those who see it from the outside, it is equally important to maintain the criteria and aesthetic guidelines for internal communication in pursuit of coherence and consistency; strengthening the sense of unity as a solid company.
Instruction leaflet - open
Customized design of periodical reports to be sent to the brands, including photographs of the stands, pop-ups and designated promoters, edited with the best quality, as well as information concerning the respective actions and launches.
Custom report pages
Flyers, stickers and promotional banners
In addition to offering a business brief informing potential clients about the company, experience, values and achievements; it is important to accompany this information with a photographic presentation that reflects the quality of the services and the presence of the hostesses, models and promoters.
High visual impact editing
Synthesis, photo editing, text reformulation and file size and weight adjustments for proper use of a mailing campaign, maximizing the reading flow, prioritizing elements according to functional hierarchy, and minimizing the probability of bounce/spam by email providers.
Each website has its specific functions that may vary from case to case, but the efficiency with which they are achieved will depend on several criteria within cognitive ergonomics.
Intuitive and coherent navigation is key to the success of any interactive multimedia system, as well as being able to offer different types of potential users the necessary tools to reach certain urgent information or to calmly browse the site in search of credibility and trust.
Pages and sections
Although surfing the Internet from a cell phone is not ideal, a large number of Internet users use the device as a first resource -more out of anxiety than necessity, unfortunately-. And, depending on the field in question, in many cases they are the majority.
For them and for those who, on occasions, must resort to using them as an alternative, today it is mandatory to design thinking about the user experience from each of the different devices and sizes available.