Visual Identity for Mental Health Unit

Visual Identity for Mental Health Unit

Logo monocolor del SMC
Community Mental Health Unit of the Psychiatric Clinic (Uruguayan Republic’s University).

Visual Identity

Environmental

Digital Art

Product

Editorial

Promotional

User Interface

Brief

As an internal unit of the local Republic’s University (Uruguay), the institution lacked a recognizable identity and a platform of its own, making it difficult for it to be exposed.

From there arose the need to develop the Institutional Visual Identity in order to transmit and promote both its raison d’être and its publications, in a centralized way and with the imprint that it deserves.

«Moodboard»

Pin holding the moodboard images
Projected shadow of pin holding the moodboard images
Silueta de cabeza formada por naturaleza
Pin holding the moodboard images
Projected shadow of pin holding the moodboard images
Siluetas de rostros humanos de perfil
Pin holding the moodboard images
Projected shadow of pin holding the moodboard images
Personas unidas en un abrazo

Objective

To develop an aesthetic guideline that, in addition to confidence and professional credibility, would also convey a strong sense of containment in communion.

It was crucial to work with a friendly color palette that suggested tranquility and a composition of blocks organized in a grid easily associated with familiar and symmetrical geometric shapes, as far away as possible from any chaotic interpretation.

««Brand Guidelines»»

Portada del Manual de Identidad Visual de SMC

Visual Identity Manual

With the objective of generating a consistent, recognizable and appealing identity, the Visual Identity Manual gathers criteria and rules of use applied to the logo, institutional fonts and color palette.

Manual de Identidad Visual de SMC abierto

Margins

Part of the manual’s content consists of specifying the protection area or margins of the logo, minimum distance to be respected between the logo and any other element -shape or text block-.

In this case, the variable taken as a reference was the measurement of the edges of the square delimiting the letter “M”.

Área de protección y márgenes del logo de SMC
Restricciones de uso y alteración del logo de SMC

Restrictions

It may seem obvious, but not all people are aware of how important it is to respect the logo as delivered by the designer, with its respective alternative versions and indications of when they should be used.

Exhibición del Manual de Identidad del SMC
Exhibición del Manual de Identidad del SMC